PR is the art of combining creativity and business approach to deliver the perfect story

For me, Public Relations means aiming as high and far as possible with the media coverage for the company. I work with my clients in close partnership and cooperation, creativity, professionalism and responsibility.

GLOBES: Toronto Stock Exchange targets Israeli high-tech cos

The TSX has appointed Yossi Boker to lead business development in Israel. He and TSX chief client officer Shaun McIver tell "Globes" about the advantages of the TSX.

HAARETZ: Breakthrough Device Helps MRI Take Better Snapshot of Stressed Heart

MRI is the best way to scan the heart when trouble is suspected, but you can't move in the machine. With Naomi Chesler's stepper, the device sees your heart at work

The Jerusalem Post Magazine: Going the distance: contact vs motivation

It would be best to recognize the limits to contact and perhaps find ways to motivate individuals to work toward the mutual interest of both Israelis and Palestinians.

Times of Israel: An artist finds the sacred and profane in one local landscape

Fulbright scholar Abraham Storer explores the land for inspiration