GLOBES: LiveU to deploy World Cup video transmission units

May 25, 2014

LiveU will deploy over 200 units with media companies from 30 countries in Brazil.

Portable live video solutions company LiveU will deploy over 200 LiveU units with media companies from 30 countries in the 12 host cities across Brazil in next month's World Cup finals.

LiveU units will offer live video transmission, as well as hot spot connectivity via the new LiveU DataBridge solution, which turns any LiveU unit into a bonded cellular hotspot for any kind of Internet usage on any device. LiveU’s support team will be on the ground in the different locations, offering onsite 24/7 support in multiple languages during the tournament.

LiveU already has a well-established reputation for coverage of high-profile global sporting events including the 2008 Beijing Olympics with NBC, deployment of over 30 units at the 2010 World Cup in South Africa and over 150 units at the London 2012 Olympics, as well as a strong presence in the Sochi and Vancouver Winter Olympic Games. During the 2013 FIFA Confederations Cup in Brazil, dozens of LiveU units successfully transmitted from numerous host cities across the country.

During the World Cup in June, LiveU will provide onsite support at all the main venues in Brazil both directly and through its local partner, UCAN Digital Transmission. LiveU will deploy its entire portfolio of uplink solutions including its backpack and camera-mount cellular bonding devices such as the LU500 and its signal boost Xtender external antennas.

UCAN director Eldad Eitelberg said, "LiveU units are easy to operate and will help Brazilian and foreign journalists to be fast as they can, and with just one camera and a backpack, the information arrives to its destination quickly."

Customers will include global sports and news networks, news agencies, local stations, and online broadcasters from almost every participating country in the tournament. All units in the field can be controlled directly by the operator, or remotely from the studio in the home country via the browser-based LiveU Central management system.

TERRA (Nasdaq: TRLY), the largest Internet company in Latin America, will use LiveU technology during the World Cup. TERRA Technology Manager Allan Pessoa said, “Our goal is to be very dynamic, delivering great content with solid facts. LiveU provides us with the mobility and technology to do that.”

Published by Globes [online], Israel business news - - on May 25, 2014

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